JOHN STANLEY ASSOCIATES

Tap Happy Shoppers

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Tap Happy Shoppers

The Sydney Morning Herald of Feb 25-26 20102, revealed some new trends in shopping. 37% of Australians who have smart-phones use them to do research on products, whilst 44% will use them in store to do research on products. Woolworths have launched the first virtual grocery store in Flinders Railway Station in Melbourne. This follows up on the one launched recently in Japan. While waiting for the train you can now do your food shopping!