Marketing of Fresh Food is Changing

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Marketing of Fresh Food is Changing

This months Time Out, the Sydney Magazine in Australia, identifies a trend that is taking place in fresh food. Consumers are either looking for a bargain or they are looking for the best.When it comes to the best that means buying fresh food where the chefs buy fresh food.Time Out has supplied a guide on the places where to buy food where the chefs buy food.This is a new and interesting approach that I am sure could be used by other retailers.It does mean joint marketing and networking with a local magazine.It also means you can own the high ground. I will discuss this concept more in my Farm Retail talks facebook page; www.facedbook.com/pages/Farm-Retail-Talks/19897719687835 Over the next three weeks I will be travelling around Austrlaia ,China and New Zealand and will report back on new ideas and trends as I travel.