March 2012

Three Options

Today I had the opportunity to walk around Sydney looking at the retailing taking place. It became clear retailers are being faced with making a decision. A decision which has three options; Option One – Do nothing and face the consequences. The consequences for many retailers is a slow death! Option Two – Play the

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Product Placement

Attending a conference on the Gold Coast, Australia, has highlighted to me how important Product Placement is in relation to product messaging .Coca Cola was used as an example and that they like 8 messages on the product before the customer gets to the product. They have found this increases sales dramatically. How many retailers

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