Tim Atherton, the Financial presenter was at the same conference I have just attended and presented after me. His advice was as a retailer you can grow your net profit by 25% and this should be your aim. How do you do that? Increase your average sale by 1%, plus increase your customer count by 1%. Increase your conversion rate by 1% and reduce your costs by 1%. In challenging times we often forget some of the basic information we were brought up with as retailers. Tim reminded the audience of the important issues that make a difference.