What does a shoe shop in New York, a watch retailer in Poznan, Poland and a second hand shop in De Bilt, Netherlands have in common? They have all used cardboard as part of their latest retail store design. Cardboard is coming into fashion as a material to be used in store design, merchandising and display. In fact the increased interest in “Pop Up” retailing is seeing more cardboard being used as a building material. Campers Flagship store in New York is a classic example of how cardboard can be used to design a stores. Triwa the watch retailer have created a cardboard Pop Up store in Galeria Malta in Poznan whilst Emmaus, the second hand store employed BYTR Architects to design a new store using cardboard as an element in the design. What is the lesson for all retailers? Cardboard has improved in its design and strength and can be used a lot more as a fashionable merchandising and design material in all sorts of merchandising and display. Consider how you can use it in your store to create a point of difference.