If you had asked me last year if I needed a Phone App I would have probably laughed and kept using the marketing tools I already had. It is 2013 and the world is changing at a rapid speed that means how we market our business also changes rapidly… Our consumers are now leaving home with three essential tools to face the world. Their wallet or purse, their keys and their Smartphone, many people feel quite naked if they do not have all three. I am told that consumers are purchasing 25 million new Smartphone’s every three months. This is a tool that is becoming an essential in life for many consumers. By 2015 researchers believe that $163 billion in sales will come via the Smartphone, that is 12% of e-commerce and whether some of that money is from your business or not depends on how quick you get up to speed as business in developing your Smartphone marketing. The facts are 41% of Smartphone users have already made a purchase from their phone 79% of Smartphone users find the phone valuable to download coupons Plus, 51% say they are more likely to purchase from a retailer who has a mobile specific website. So what is a Phone App?