Japanese nursery and garden centre owners look for new ideas

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Japanese nursery and garden centre owners look for new ideas

Flowering plant sales in Japan have dropped by 22.2% in the last five years. There are many reasons for this, one is the lack of marketing, another is a reliance on the auction system that has devalued plants and made them a commodity and another is the lack of displays that appeal to the targeted 35 year old female shopper.