Channel 7 is one of the major TV stations in Australia. During the week of 8th April I presented a session on the Garden Guru’s show on retailing and marketing of strawberries. It caused quite a reaction. It’s interesting – how you have to present yourself in the media. I said “Many researchers believe that organically grown strawberries taste better than those grown by traditional methods.” I thought I was being politically correct, but, there were listeners who did not agree and have been letting the TV station know. Be careful with what you say when you are talking to the media! I will be talking to the media again in Ireland next month, the business radio program is interviewing me on business trends. I will be sure to be (more) politically correct then!