The Irish Retail Excellence conference was excellent and it was great to meet old and new friends. The retailer who is leading the way in Ireland is, in my opinion, Easons. Connor Whelan and the team are doing a great job. Check their store out on Google pictures. I was intrigued with some merchandising ideas. Wine sales increased by 20% when displayed by price points rather than any other system. The weekday convenience customer buys a cheap wine, but the same weekend experience customer buys a more expensive wine. I will be doing more work in Ireland over the coming months, let me know if you are interested in working with me.