Last year at the Irish conference I mentioned a Facebook promotion that garden centres had developed in Australia. The Irish industry took this idea on board and this spring launched a campaign “Spread a Little Happiness”. They distributed plants in the community and customers had to give the plant a girls name and register them on Facebook with a local independent garden centre. The industry got radio coverage and 6362 new Facebook friends. 70% were female and 58% between 35 and 54 years of age. A great result and I would encourage others to try this style of marketing.