Creating an awesome experience for the customer

As many of you will be aware one of my most poplar workshop is “Get rid of salespeople and develop day makers”. I was therefore fascinated to read the 2013 American Express service study that was released in September. This study took an interesting approach. It looked at the “feel good” factor and what made us feel the best in ourselves. The results were fascinating… Providing great customer service 84% Being reunited with a close friend 68% Your sports team winning 67% Receiving great customer service 63% Witnessing a natural wonder 61% Kissing someone 58% Chatting with friends 50% The research was carried out in April 2013 by Neurosense. Interesting that the top of the list was how we gave customer service, we become our own day makers.