Sense

One of the themes for this month’s blog is Sense. Prof Jason Castro from Bates College and Chuka Chemnubhotla from the University of Pittsburgh released their research on Human Senses last month. They found that the human can only sense 10 types of smell. Fragrance Woody Fruity (non-citrus) Chemical Minty Sweet Popcorn Lemon Pungent Decay As retailers we often forget how important small is and how it e affects sales