JOHN STANLEY ASSOCIATES

Stalking…the new challenge

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Stalking…the new challenge

The following report was discovered by Jim Bradley from Mid Ulster Garden Centre. It highlights that 44% of Americans will not shop at a store if they feel the retailer is stalking them with a mobile device.

Interesting, we have used security cameras and mirrors for many years and have not had a reaction. Now that the smart phone is being used it is becoming an issue. It will be interesting to see how this plays out in the future

Consumers do not want to be stalked in-store via smartphone – BizReport : Mobile Marketing : April 09, 2014.