There are only 1600 pandas left in the world according to WWF. This is a marketing opportunity to make people aware of the crisis and to build tourism.
WWF joined forces with French artist Paulo Grangeon this year to create the “1600 Panda World Tour”. 1600 cuddly pandas are travelling the world in force. I came across them in Hong Kong where the airline Cathy Pacific brought them to Hong Kong and promoted them sitting in the plane and getting off the plane. This may be a grand scale promotion, but I love the ideas and I am sure small business and communities could come up with similar promotions.
The key to success is doing something weird that attracts the consumer. This is a great example of weird marketing.