“If you know what tomorrow will bring…what would you do different today?”
That is a byline from chlorosphere, the French trends consultants. I had the opportunity to present alongside this company at a Belgium DIY and garden conference in October.
Chlorosphere are the only trends consultancy company that purely looks at trends in outdoor living and they produce a comprehensive book on these trends every October. They look at consumers internationally and advise leading retailers and suppliers of the trends and how products need to be presented to the consumer.
There 2016 trend Book called “Show Me” contains the pallet of plants that consumers will be looking for, the 8 typical consumer profiles, 5 garden trends, colour trends and plans to help retailers develop the market.
Two trends we need to be aware of are “the jungle” look and pastel shades in colour pallets.
Checkout their webpage if you are interested in the trends being promoted.