Field Visual Merchandising Strategy: Developing a national in-store strategy using a merchandising service organisation, by Paul J Russell, is a brand new book focused on merchandising strategies for the field visual merchandisers to the apparel industry.
I enjoyed this book for two reasons. Firstly it is focused on the clothing retail sector, but the ideas can be adapted to any retail sector. Secondly it is full of very practical ideas. This is not a book for the academic, this is a book for the practitioner who wants to improve their merchandising and display skills.
I love the way the book is structured, it starts with the why, then moves onto the planning and finally the execution. Paul provides a host of practical ideas with examples and diagrams. You are guaranteed to come away from reading this book and improve your merchandising strategy and skills.
Each chapter finished with an action plan. Planogams are discussed in length along with a training guide for new merchandisers.
I will find this is a book I will read and then refer back to for information.
Paul is congratulated on putting together a practical merchandising book that can help us all be better retailers.