Switzerland is famous for its chocolate and chocolate shops and therefore a visit to Zurich was an opportunity to look at the chocolate shops and what can be la earned from these retailers.
Chocolate is either a commodity purchase or an experience and this is as true in Switzerland as it is anywhere else.
The interesting aspect is when you look at the chocolate retail experience. These retailers have created a theatre around chocolate.
They have looked at the key issues:
- Add value to the product
- Create a hero
- Engage the consumer
- Promote the Passion