The challenge keeping up with trend

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The challenge keeping up with trend

The hexo+ arrived on the market this month. This is a drone that wirelessly tethers its self to a smart phone and follows you anywhere, available for around $300.

As a business you may not have a need for drone following you around, but there may be times it could be valuable. The reason I mention it is that it was financed by Kickstart and the traditional market was unaware of it until it arrived in the marketplace.

The same has occurred with Seedsheet. This is a “Plug and Play” garden product. Go to the website enter your postcode and the designers will design a vegetable garden suitable for where you live, as a pre-planted sheet, and send it to you. You simply roll the sheet out, water it, and the vegetables start growing.

Similar systems of roll-out have been on the market for a number of years. My message is the journey now starts online and traditional retailers must keep up in a rapidly changing world.