Gen Z versus Millennial’s

Whilst many of us are still trying to understand how to retail to the Millennial generation, the next generation are appearing as consumers.  Gen Z’s think differently to the generations before them.

An article in WGSN stated that there are 2 billion Gen Z’s globally and they are already spending 44 billion dollars a year. This is the generation born between 1997 and today, compared to the Millennial’s who were born between 1981 and 1997.

So how do they differ?

Gen Z

• Look for cool products
• Realists
• Communicate with images
• Voice equal to parent in family
• Collective consciousness

Millennial

• Look for cool experiencers
• Optimists
• Communicate with text
• The most important voice in the family
• Team workers