Supermarket Science

The latest edition of Time Magazine reports on the latest market research carried out by Fitsimmons and Morales who teach marketing at Duke and Arizona State University. It highlights how product placement on the supermarket shelf affects sales. It provides some interesting tips. John Stanley is an internationally recognised conference speaker and retail consultant with over 25 years experience in 18 countries. He has authored several successful marketing and retail books including the best seller Just About Everything a Retail Manager Needs to Know. John’s retail experience covers hands-on retailing in supermarkets, hardware stores, garden centres, farmers markets and drug stores. For more information John Stanley and his services visit his website www.johnstanley.cc