June 2007

Supermarket Science

The latest edition of Time Magazine reports on the latest market research carried out by Fitsimmons and Morales who teach marketing at Duke and Arizona State University. It highlights how product placement on the supermarket shelf affects sales. It provides some interesting tips. John Stanley is an internationally recognised conference speaker and retail consultant with

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Retail Trends

Ideas come from surprising places. I worked with Farm-A-Rama a farm supply store in the hinterland of East London. I thought their way of merchandising brooms was novel. Since the building had a high ceiling, he placed two wires, 300mm apart, across the building and hung the brooms. Not only did it save space, but

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