The consumer is always looking for stories, it helps them remember products and it boosts sales. Nigella Lawson and Jonathon Ross managed to get tens of thousands of consumers to use goose fat last Christmas when the story was told on UK TV. The Wollemi Pine from Australia has also seen sale increase due to […]
Story Tellers win the Game Read More »
The latest edition of Time Magazine reports on the latest market research carried out by Fitsimmons and Morales who teach marketing at Duke and Arizona State University. It highlights how product placement on the supermarket shelf affects sales. It provides some interesting tips. John Stanley is an internationally recognised conference speaker and retail consultant with
Supermarket Science Read More »
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