Those of you who have attended my conferences may be aware of the fact that I am a great believe in â€œtipster marketingâ€. Tipster marketing is where a business identifies key people in the community who can become advocates of what you do. I recently stopped at the Quality Inn, Whanganui in New Zealand.Â The receptionist was in a real bubbly mood.Â The day before Mark and Claire Wickham of Whanganui Scenic Experience Jet had invited her and two other receptionists from other hotels on a complimentary ride on the Ski Jet up the Whanganui River. The total investment for this was $195; the return on the investment would be worth thousands of dollars.Â The receptionist had a great day out and wanted her guests to have the same experience. This is a wonderful example of tipster marketing being used in the tourist industry.