December 12, 2008

Marketing success is about doing your research and developing a unique niche that relates to your targeted consumer. Sometimes this takes years of planning and sometimes you discover it by chance. I was recently at the Riccaton Markets, one of the bigger markets in New Zealand when I discovered one of these unique marketing gems. […]

Those of you who have attended my conferences may be aware of the fact that I am a great believe in “tipster marketing”. Tipster marketing is where a business identifies key people in the community who can become advocates of what you do. I recently stopped at the Quality Inn, Whanganui in New Zealand. The

Daphne Raj and Joe Gehrke are the owners of Teza Juice tea of Auckland, New Zealand. They have a great product, but in a recession climate, they did not have the marketing budget to get the message across using billboards and other conventional “interruption” marketing techniques. What do they do? Well, they “dared to be

In May 2008 I gave a presentation to the National Farmers Market Conference in Blenheim, New Zealand. One of the speakers was Johny Schwartz, the owner of Schwartz Restaurant in Christchurch. He was a motivating speaker and talked about two beliefs in his business. One was that there should be no waste and that as

Spotted in a South American gift shop!