Ask a Local

As many of you will be aware, I am an advocate of Tipster marketing. Whilst driving through the snow in early February in the UK, I discovered other companies building on Tipster concepts. A large billboard from British Airways had a picture of a taxi driver on it, with the quote: “Ask a local what site to visit” and then referred to the BA Website. This is an excellent example of a marketing campaign based on Tipster marketing.