Life is Beaverful

I recently stopped in the town of Squamish on the road to Whistler in British Columbia, Canada. The hotel I stopped in was the Howe Sound Brewing and I was impressed with the business card they presented me. The business is famous for its Traditional Handcrafted Ales, they promoted this on their business cards, but in a different way. They had three beavers, one with a bronze medal around its neck, one with a silver and one with a gold. The quote next to the beavers said “Rated Top Marketer for Brand Presence during the 2010 Olympic Winter Games”. In these challenge times for businesses you need to find what makes you unique and promote that in any way you can. Does your uniqueness come across on your business cards? Do you tell people who you are or do you tell people why they should deal with you? When I stopped at the Howe Sound Brewing I had to try the ales and yes, they did live up to the reputation.