Many of you will be aware that I believe this is the next big retail initiative, it will combine retailing and tourism. At present I am writing a book on Culinary Tourism which I hope to get published next year. In the meantime I am noticing a number of initiatives taking place. I was impressed with the Strawberry week promotion that took place in Ireland in June, but, amazed that there was a six page spread in the national newspaper and then very few retailers bothered to promote strawberries in their store. A national campaign and the opportunity was lost. In retailing we are often offered free marketing opportunities and successful, proactive retailers need to grasp these and maximise the marketing opportunity. Not all of them will work, but, some will. Take every opportunity you can to market your business.