In July we had a marketing opportunity we had all known about for nine months. The birth of Prince George. But, how many retailers took advantage of this? On the day of the birth, Sam, an apprentice at River’s Lifestyle Centre in Melbourne built a power display to celebrate the birth. He used product that was attractive, but not selling. The plan was the display would be in set up for 7 days and then be changed. The display lasted 5 days before all the product was sold. How many retailers took advantage of celebrating the birth of Prince George and also increase their sales? Plus how many sales teams would be empowered to do such a display at short notice? It is not only Prince’s making a difference in retail land. Professor Sharon Beder in Australia has just released a report entitled “The little kiddy went to market” which shows the kiddy market is worth $110 billion in Australia alone. This market is now about status with the report mentioning that children have become a lifestyle accessory. The kiddy sectors that have benefited are Theatres…up 30%, education and supermarkets in the clothing sector.