JOHN STANLEY ASSOCIATES

Americans love their lawns

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Americans love their lawns

All the time I have worked in the USA it has been clear that American’s love their lawns and a green lawn around the house is a status symbol. Until climate change I would have said the lawn was here to stay. But, now consumers are changing their thinking patterns. America is facing extreme weather conditions on a more regular basis and that includes drought. Scarce water means less water to put on the lawn and nobody wants a brown lawn. I am now seeing articles in newspapers, such as the Seattle Times [Article on Sunday 18th August by Ian Lovett] advising consumers to rethink their yard landscaping. Look at the changes that are already taking place: Mesa, Arizona City has converted 250,000 square feet into desertscape Los Angeles has removed 1 million square feet of home lawns with a rebate scheme and saved 47 million gallons of water Long Beach, California, offers a rebate to home owners of $3 a square foot of lawn removed Desertscaping is the new fashion Las Vegas has replaced median strip grass with synthetic turf……only in Vegas! This revolution taking place has a one downside, where do the children play, now communities are finding children have nowhere to play and are sitting in front of the computer screen for longer periods. Solving one problem often starts another one! Image courtesy of http://www.houzz.com/desertscape