Month: August 2013

Bodd moms rule

In August, I presented my Ghost Town, Clone Town, Home Town presentation in Boddington, a rural town in Western Australia. The aim of this presentation is to work with small business in the community to address the needs of the consumer. This is a small town and many of the retailers are not using social …

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Delivery is the key

As a consultant most of my time has been spent in store making sure that sales are optimised in the store. That is still a key element for success, but the up and coming need for many retailers revolves around delivery to their home. Customers used to be happy that they would have to wait …

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Key them smiling

While I was on Vancouver island I came across this sign at a man’s hairdresser. Take a close look at it, it is really targeting the consumer and putting a smile on their faces.