In August, I presented my Ghost Town, Clone Town, Home Town presentation in Boddington, a rural town in Western Australia. The aim of this presentation is to work with small business in the community to address the needs of the consumer. This is a small town and many of the retailers are not using social media, in fact one retailer mentioned that he did not understand it and that he doubted people used it in the community. At the same time the leader of Bodd Moms was in the audience. 160 Mums, which is nearly all of the mothers in the community, have a Facebook page where they share ideas and discuss relevant subjects concerning young mothers. Bodd Moms started in 2010 and on an average day there are 10 postings within the group. These are the key consumers and they are communicating on a regular basis about what they are doing, where they are shopping, what they are interested in. Bodd Moms allows bushiness to link to the Facebook page if they are relevant to the group. This highlights the importance of Facebook in the target community. I am sure there is a relevant Bodd Moms in your community that should be linked into your network, they will do your marketing for you.