Retailing in Manila, The Philippines

Asia is one of the fastest growing retail zones with the majority of consumers being Millenniums.

The climate encourages the consumer to spend time in the shopping malls and you start to think that every global franchise is located in this urban sprawl. Having said that the wet markets are still successful and many consumers prefer the wet market for fresh food even though supermarkets such as Robinsons present the produce better than many other supermarkets around the world.

The lesson to learn is that cluster retailing can be achieved in high density areas where travel is a hassle, plus this density also leads to shopping online.