This podcast has a special focus on tips for the speaker presenting to international audiences, recorded for Thomas Murrell’s Media Motivators e-zine. It looks at how as a speaker you can “think global and act local” with the customisation of your content. This special podcast was recorded at a National Speakers Association of Australia (NSAA) […]
Looking at merchandising in this part of the world there is one simple message..keep it simple. When it comes to displays we often make displays too complicated. Look at the innovators in the market place and they are focused on a simple message using simple props and a few products. The challenge with simple is
The book on the plane…Whilst flying to Manila I read “Influencer” by Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan and Al Switzler. This book is published by Mc Graw Hill in 2013. This book focuses on leading change in businesses and life and presents a very simple formulae that we can all use. It
50% of most food the farmer produces is wasted, this is one of the major issues of the globe today and also a retail opportunity. This month I came across two examples of what we can do to overcome this problem. One was a health store in Ortigas City in the Philippines that promotes its
One of the things the Asian retailers do well is the use of vehicles as marketing tools. I love the way they can take a vehicle and make it a billboard on wheels. These are just a few pictures from my walks around Manila.
Looking to the future and how retail will change. This excellent article 9 Ways Retail Will Radically Change In The Near Future from the Business Insider this month that Sid Raisch discovered. Well worth the read! “For the past few years, brick-and-mortar retailers didn’t have a fighting chance to compete with the personalization and convenience provided by
Asia is one of the fastest growing retail zones with the majority of consumers being Millenniums. The climate encourages the consumer to spend time in the shopping malls and you start to think that every global franchise is located in this urban sprawl. Having said that the wet markets are still successful and many consumers