Looking to the future and how retail will change. This excellent article 9 Ways Retail Will Radically Change In The Near Future from the Business Insider this month that Sid Raisch discovered. Well worth the read!
“For the past few years, brick-and-mortar retailers didn’t have a fighting chance to compete with the personalization and convenience provided by online shopping. By cultivating mountains of rich customer data, online retailers had the upper hand.
Every action and inaction — from what customers clicked on and how much time they spent looking at certain products to their social activity and response to email programs – helped online retailers tailor each email, pop-up or recommended product to drive sales and provide a superior experience. For consumers, it was a welcome reprieve from the antiquated task of visiting a store, being treated as a stranger and receiving often-questionable customer service.
This new customer journey had new engagement touch points across marketing, sales and service, and traditional retailers struggled to keep up….”