50% of most food the farmer produces is wasted, this is one of the major issues of the globe today and also a retail opportunity. This month I came across two examples of what we can do to overcome this problem. One was a health store in Ortigas City in the Philippines that promotes its health business by focusing the consumers mind on waste.
The other is an article from the Daily Mail in the UK – Damaged and ugly fruit to be sold by Waitrose in a bid to cut endemic food waste.
One of the big movers in the garden retail industry is composting.
There is a strong message out there to look at home you can benefit from the food waste movement.