The Voodoo Effect

Whilst I am mentioning Sid, he was adamant we went to Voodoo while in Portland. This is a one-store operator, not in the best retail location, that only accepts cash, will not give cents change, and you have to line up to be served for at least 30 minutes!

This is not what I would call a strategy for a destination retailer. Yet, I lined up for my Bacon Doughnut…AND I do not eat doughnuts.

This shows what being “weird” can do. Establish something unique and the consumer loves to experience the unique. 95% of what we do in retailing is the same as the next retailer who does what we do.

The really successful retailers do the 5% that is unique. My challenge is what is your Voodoo factor?