While in the USA I presented some workshops with my colleague Sid Raisch. One of his presentations is how are independent retailers building a strategy to combat the Amazon effect and how it is changing all our shopping habits. One person in Sid’s audience mentioned he sold trees and that tree retailing would not be concerned with the Amazon effect.
I guess this retailer had not been to an excellent webpage that sells trees online to the consumer. You may not be a retailer of trees, but check out the webpage as it is simple and impressive.
Bower and Branch are showing what can be achieved with online retailing.