Simple winning ideas

Retailing is about being an entrepreneur and some of the winning ideas can be quite simple. Take for example the peach truck in Ohio. A farmer in the southern part of the State contacted local garden centres and asked if he could place his peach truck in the parking lot of garden centres of a weekend when peaches were in season and sell his fruit by the box. This has proved to be a win:win situation. The farmer has attracted extra consumers for the garden centre and the peach buyers have become new customers for the garden centres. The garden centres also had the opportunity to sell peach trees to enhance the peach experience.

Developments in technology seem to increase in speed, the QR Code is being replaced by the iBeacon in many stores, but the QR code still has some value.

An interesting development is coming of out San Diego, California, where Harvey Sushi’s chef, Robert Ruinz, is using squid ink to create edible QR Codes on food that tells the story of the particular food.