By John Stanley Peter Thomson of Garson Farm has a policy of cooking beetroot every morning, prior to opening the farm shop. The aroma is the equivalent of the aroma of bread in a supermarket. Aroma is the most memorable of the senses and something we should consider when developing a farm shop. Some of the odours on the farm may also be memorable; the smells of the farm can
This may seem a strange topic to introduce. Yet, it is the most under-used skill by many retail managers, but one of the most important roles in their supervision. 1. You Are the Maitre of Your Business Your role is take that of a maitre d’hotel. You should meet your guests (customers), welcome them and ensure they leave with a positive feeling about your business. You should set aside at
I use the term ‘retail’ loosely to develop a futuristic merchandise strategy for your libraries. At present you have what I understand as ‘hub’ libraries. I believe from a merchandise perspective you should categorise libraries based on available public space. Category A Libraries – up to 1,000 square metres floor space ‘Village Libraries’ may be a term used in the future. Their objective is to provide a service to the
By John Stanley The world is dividing into two and customer service providers need to know which camp they belong to. I work mainly with retailers and the selling game is rapidly changing. Customers are either wanting to save time or savour time and your customer service will be judged on how you read your customers and which of the above two concept you adopt.
John Stanley Retail Consultant John Stanley Associates © 2021