By John Stanley Christmas is a fun period to be in retailing. I recently read a report by the Results Corporation from ten years ago which reminded me how critically important this period can be. I would like to share some thoughts based on that report. 1. Make sure the team are in the mood Forget the customers. If the team are in the mood, it will become infectious and
By Fiona Emberton Lifestyle in many countries John and I work in is changing rapidly ï¿½ one part of the lifestyle being very close to our hearts ï¿½ and our stomachs! In countries with an Anglo-Celtic background, plain fare was very much the norm ï¿½ and very good it was too. But a little dull. If you have watched the movie Shirley Valentine ï¿½ you will have seen the monotonous
By John Stanley Retailers over the last few years have found it difficult to justify the amount of space required by house plants to get a good return on their investment. The logical conclusion is to close down the department and use the space more adventurously. This is what leading edge garden centers are doing in a partnership with key suppliers and discovering the new opportunities that await them. The
By Fiona Emberton and John Stanley This article discusses the various zones you can create in your library, paying attention to the particular needs of differing demographic client groups. It outlines how retailers deal with this and suggests techniques libraries can adopt. Do you ever feel really uncomfortable in a certain music or clothes shop and slink out when you realize you are far too old ( or young!) to
By John Stanley Peter Thomson of Garson Farm has a policy of cooking beetroot every morning, prior to opening the farm shop. The aroma is the equivalent of the aroma of bread in a supermarket. Aroma is the most memorable of the senses and something we should consider when developing a farm shop. Some of the odours on the farm may also be memorable; the smells of the farm can
This may seem a strange topic to introduce. Yet, it is the most under-used skill by many retail managers, but one of the most important roles in their supervision. 1. You Are the Maitre of Your Business Your role is take that of a maitre d’hotel. You should meet your guests (customers), welcome them and ensure they leave with a positive feeling about your business. You should set aside at
I use the term ‘retail’ loosely to develop a futuristic merchandise strategy for your libraries. At present you have what I understand as ‘hub’ libraries. I believe from a merchandise perspective you should categorise libraries based on available public space. Category A Libraries – up to 1,000 square metres floor space ‘Village Libraries’ may be a term used in the future. Their objective is to provide a service to the
By John Stanley The world is dividing into two and customer service providers need to know which camp they belong to. I work mainly with retailers and the selling game is rapidly changing. Customers are either wanting to save time or savour time and your customer service will be judged on how you read your customers and which of the above two concept you adopt.