John’s Blog

/
/
John’s Blog
/
Page 3
Every year, John travels all over the world to speak at conferences and to work with his clients to help them stay ahead of their competitors.  As economies and lifestyles change, new trends emerge and successful businesses adapt.  John blogs about the trends he sees.  You can keep in touch with global events, adapt your business to optimise the trends and stay abreast of your competition through subscribing to John’s Blog.  Scroll down to read his blog.

Spending online

One of the major topics on workshops these days is online shopping and its value in retailing. Views in audiences are varied and some retailers think online will never effect them while others believe it is part of the future The following Australian Sensis report makes interesting reading: Men are the big spenders. – Basically men are the big online spenders, but what will happen in the future?

Read More »

Engagement loyalty could grow sales

If you have attended a retail of business conference over the last year, I suspect at least one speaker has addressed the need to get to know the Millennial shopper. I am one of those presenters that has been promoting the need to respond to a new consumer. 2017 is the year when the Millennial shopper starts spending more money in the retail environment that the Baby Boomer and we

Read More »

Understanding the Female Shopper

One of our newsletter readers in the UK, Neil Grant, sent me this information from The Guardian on female shoppers and how to attract them to your business. Thanks Neil this is worth reading: Win over women, and the men will follow, with women controlling 85% of purchasing decisions, focusing your marketing efforts on them will pay off….      

Read More »

Book: The Cancer Survivor’s Garden Companion

A book that is about to be a launched that will be of interest to a number of our readers is “The Cancer Survivor’s Garden Companion” by Jenny Peterson. This will be an inspiring book and a book that many of you will want to read. Synopsis THE BOOK IN 19 WORDS: A CANCER PATIENT DISCOVERS THAT GARDENING IS GOOD MEDICINE – AND FINDS A POWERFUL HEALING PARTNER IN HER OWN BACKYARD.

Read More »

Why not drop into your local fashion retailer for a snack?

Retailing is constantly changing and that is part of the fun of being involved in the sector. Imagine dropping in to your local fashion store for a coffee and snack. That is now becoming more of a trend. In London you can enjoy a coffee or champagne in Regents Street at the Burberry all-day cafe in their Flagship store. Gents are invited to have a gin and tonic when purchasing suits

Read More »

Danish Takeaways

In August I spent a week working with a number of clients in Denmark as well as travelling for two days with the International Garden Centre Congress. There were many highlights. One store that really caught my eye was Bolia, a Danish lifestyle store. Their merchandising was some of the most imaginative I have seen in sometime. The following pictures help tell the story…  

Read More »

Grandy’s Long Walk

The big story this month is from my wife. In 2010, Linda walked the 1000 kilometre Bibbulmun Track from Albany to Perth in Western Australia. This is the second longest walking track in the world after the Appalachian Trail in the USA. She did this solo over two months. Linda’s new book Grandy’s Long Walk, is a children’s book based on the track. It is illustrated by Viv Burrows and is

Read More »

Customer inclusion…taste it!

Many years ago I was travelling through South Africa and stopped at a small town where I noticed they had a small plant nursery. I went to look at what they were doing and was greeted by the plant manager. To him, I was another customer. As we walked though the nursery he picked a leaf of a plant and said “Taste it”. I chewed the plant leaf and wow,

Read More »

The supermarket of the future

The World Expo in Milan opened in early May 2015 . The focus of the expo is food and the advancement of food technology around the world, the theme being “Feeding the Planet, Energy for Life”. One of the features of the Expo was a supermarket of the future built by the Italian supermarket retailer Coop Apart from the 6 month Expo site, Coop Apart has 1,190 stores across all

Read More »

Are you using TripAdvisor as a marketing tool?

In February 2000 Stephen Kaufer, Langley Steinart and a few friends sat in an office in the USA and invented a website that they could use to swap travel reviews. Fourteen years latter it was voted the most trusted travel website in the world. Plus it owned 24 other travel branded sites including “booking buddy”, “holiday lettings”, “holiday watchdog” and “independent traveller”. TripAdvisor is the world’s largest travel site. It

Read More »

Supermarket of the future

The Italian Co-op built a supermarket of the future, complete with robots checking the fruit. The one area that grabbed my attention was the point of purchase digital boards above all products which could be changed from a central office. The shopping carts were also made of degradable cardboard. I have seen these before in Italy and I am convinced we will eventually see them around the world.

Read More »

Promotional posters

I expected to see promotional posters that highlighted the importance of the farmer. In Australia and some other countries we tend to focus more on the chef as the hero. In Italy the farmer is an equal hero and something I believe needs to be promoted in other parts of the globe.  

Read More »

Keep it weird

Expos are always great places to discover the weird that can be introduced into any retail or marketing situation. The Milan Expo did not disappoint with “funky” ideas that can be adapted to other locations. These are some of my favourites.

Read More »

Street Food

Street Food and Food vans are getting more upmarket and this was evident at the Expo. With the arrival of purpose designed vehicles coming from manufactures.  

Read More »

Community marketing is the game

This is the time for community marketing. Before I left Perth I saw this been developed at two ends of the retail market. The Noodle Night Market is where small retailers in a specialised niche area can get together and create a community event over a number of evenings. At the same time Coles Supermarket, Australia’s largest supermarket group are promoting their involvement in community. Make sure your customers are

Read More »

Have a Grand Opening on a Small Marketing Budget

An excellent newsletter I receive is Becky McCrays Small Business Survival In the last newsletter she discussed Grand Opening’s, these are her tips… In a small town, it’s a little easier to get people’s attention than in the big city, so you don’t have to compete to be on the TV news. It also makes sense to respect the character of the town, include connections to the local community in

Read More »

Ideas from Italy

Spring is arriving late in northern Italy, but the retailers are geared up for Easter and spring. The following photos I hope will provide some inspiring ideas.

Read More »

Lessons from Dr Stanley

No not me, a lecturer in the USA who wrote “The millionaire next door.” Jurek Leon, from Terrific Trading sent me this quote. “There were many lessons Dr. Stanley taught us. One was a valuable marketing lesson that has stuck with me through the years, about avoiding activities that everyone else is doing. Dr. Stanley also told us the value in learning on the job when consulting. He would say

Read More »

Phone Apps are a key Marketing Tool

Phone Apps are a key marketing tool and some retail sectors are far more advanced than others. One of the slower moving retail sectors when it comes to Phone Apps is the garden retail sector. Two new Phone Apps have caught my attention in the last month. Smart Gardener.com is designed to help gardeners garden and is the most widely used App in the garden sector. Designed for American gardens

Read More »

“Just Looking”… really?

I’ve done it and I’m sure you’ve done it; we’ve walked into a shop and told a disinterested salesperson that we are “just looking thanks.” We’ve then left the store disappointed and may never go back. I recently worked with a retailer who was in financial difficulty; he believed the answer to his financial problem was getting more customers. My response to him was that he had enough customers, they

Read More »

Ideas from Around the World

There is a lot of new ideas happening around the world. National Children’s Garden Week Congratulations to Neil Grant on launching the National Children’s Garden Week in the UK, let’s hope this is successful and other countries also pick up the idea. For more details contact Neil. Women lead the way in France Winners of the 2015 Chosen by women for women Awards Women are the main buyers in the

Read More »

Australian Small Business Champions

This newsletter starts with some PR on our business. Linda and I are finalists in two categories of the Australian Small Business Champions Awards, the Oscars for small business in Australia. We are finalists in Business Service and I am a finalist in Small Business Champion Entrepreneur. The finals are announced at an awards dinner in Sydney on 18th April. Linda and I plan to be there and will let

Read More »

How long before customer boredom sets in?

There are many books and articles written on retailing being theatre and that the retail floor is the stage where you can entertain your customers. The challenge is how do you keep them entertained and stop them getting bored. Plus how long can you keep them entertained before they get bored. The last thing any retailer wants is for their consumer to get bored with displays and hence stop purchasing.

Read More »

Suspended Coffee

I recently presented a workshop in Mandurah and visited the local coffee shop. They are promoting “Suspended Coffee.” This is something other organisations could develop. The concept comes from Italy, the idea is that a customer who purchases a coffee has the option of purchasing a second cup and donating it to someone in need who may come to the business.

Read More »

Looking for a marketing campaign to put a smile on your face?

Martins Family fruit farm is located in Ontario, Canada. A number of the family have been on my workshops and attended my conference sessions. These guys are real innovators. Once you have watched this video I think you will understand why. Congratulations to the Martin family and team.

Read More »