November 9, 2004

We all know it costs less to keep a customer than to attract a new one, but just how can you keep customers happy today when they expect so much more than they used to? Successful businesses today provide outrageous customer service � they focus on reducing the stressors in the lives of their customers […]

By John Stanley Take a look around any box store around the world and you will discover that the layout is designed in a grid layout. This encourages the customer to walk up and down each aisle and to be exposed to every product on offer. I do use the word exposed with some intrepidation