Month: May 2014

Queue busters

At one retail trade show I attended one of the big new trends is “queue busters”. These are hand held iPads that team members use that allow the consumer to pay anywhere in the store. Over recent months I have been promoting that the cash register is now a dinosaur and the move to handheld …

Queue busters Read More »

Forget Generation X

Who are your customers? Like many of us in recent years I was focused on Gen X and on trying to understand what made them buy in store. These days however, I focus my clients on Baby Boomers and Millenniums as their real customers and I now advise that less focus should go towards Gen …

Forget Generation X Read More »

Garden tourism guru Richard Benfield comes to Western Australia

According to Dr Richard Benfield from the Central Connecticut State University in the USA more people visit gardens in the USA than go to Disneyland and Disneyworld combined. Although garden tourism is one of the fastest growing tourism activities it is often not understood and poorly promoted. Richard is the author of the book “Garden …

Garden tourism guru Richard Benfield comes to Western Australia Read More »