September 2015

Parklets or pop-up parks

Parklets was a new word to me, but a great concept. Parks are more important at weekends and roads to move traffic are less important. Therefore cities like Rio and San Paulo close specific streets to traffic and create parklets or “pop-up” parks for the weekend. You find the locals taking a walk and using […]

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Retailing in Brazil

There are two styles of retailing that we discovered in Rio. The top end retailers are displaying with flair and the salespeople are very engaging. Then the rest of retailing in my opinion has some challenges. Many retailers have arrived at what I believe is the final promotion,”70% Off”. Once you arrive at that promotion

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