March 2006

Spoodles and Pester Power

By John Stanley McDonalds built a global business by understanding these two generational groups. Can you build a better business by understanding them better? Spoodles (spoiled toddlers to you and me) are aged between 0 and 5 years old and although not purchasers of garden products, they have parents who are. These parents are looking […]

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Retail Success is, anything but Beige

By John Stanley Billy Connolly, the Scottish comedian often jokes about his obsession with �beige� people, people without character who are quite literally beige in their outlook and views on life. Billy�s perspective on people could equally be applied to retail business. Retailing has developed into the hourglass environment, with the �beige� business being squeezed

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