March 2005

LIBRARIES that sell wine

LIBRARIES that sell wine LIBRARIES that sell wine, provide breakfast and have comfortable sofas could be the way of the future, according to a leading international library consultant. John Stanley, who has been consulting for 30 years, said libraries needed to adopt a more progressive approach to meet the needs of today’s users. His comments […]

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Advocates are High Earners

Advocates are High Earners By John Stanley In previous articles and conference presentations I�ve often talked about getting your consumers to become advocates, hence our popular conference presentation �Ban the Customer and Grow Your Business�. But what is actually happening out there? According to research by Maritz Loyalty Marketing and reported in the St Louis

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