Changing the Mind Set – A View on the Future of Retailing by John Stanley It is rare to get delegates from five continents and twenty countries brainstorming retail global trends, but this did happen recently at the Pets International Conference in Brussels, Belgium. This topic was clearly focussed on pets, but the outcomes could […]
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Third Place Retailing – The New Battlefield by John Stanley On 10th January 2005, McDonalds� USA announced it was entering the premium coffee industry. It would sell premium coffee at a premium price. A business recognised for fast food at a low price point is re-engineering itself to provide an up-market coffee, yet coffee is
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Walk The Consumers Journey – Part 2 By John Stanley Step Two: Journey of Inspiration In the last article in this series we looked at the Journey of Discovery. Consumers need to discover you exist. If you are innovative in your marketing and external promotions they may just get in their car and journey to
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John Stanley Retail Consultant John Stanley Associates © 2021