Month: November 2006

In The Pink

By John Stanley One of the challenges for any retail business is getting new consumers to enter the store. The mass merchandisers normally rely on price promotions to get the consumer through their front door and this means small independent business have to rely on other means of �touching the consumer� to get there attention. …

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Congratulations Zanthorrea

My local garden centre, Zanthorrea, has just been awarded in the inaugural �Australia�s Most Weed Wise Nursery� by the Australian Weed Societies. The award is presented to the nursery that is most proactive in its approach to environmental weeds that present a threat to native plants, wildlife and the environment. Zanthorrea refuses to sell high-risk …

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Creating a WOW Experience

Today’s marketplace holds few competitive advantages in terms of product or price, therefore emotional engagement and memorable experiences are more important than ever. Click below for a message from John Stanley and Pete Luckett about making your customers say WOW! about their shopping experience. Cant see the video? Click Here to download Flash Plug-in for …

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The Smell of Success

By John Stanley It is always a challenge for me to walk past the coffee shop in our local town. The aroma of those fresh coffee beans being grinded draws me to the store every time. I then have the challenge of passing our local bakery where that aroma gets to me again. My daughters …

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