May 2007

By John Stanley Are you in the retail business or are you in the story telling business? I know most of you will say you are in retailing, but is this the right approach to growing sales in your business in a rapidly changing world? I have just finished reading Seth Godin�s latest book, �All

I’m often encouraging my clients to ‘dare to be different’, that they cannot afford to be average. In the May edition of the QANTAS magazine they are promoting a new resturant in Singapore. I will leave it to you to make a decision on whether you want to dine there or not.