Month: July 2007

Colour Trends

A reader of our newsletter, Andre from the Mica group in South Africa has suggested we provide a regular update on colour trends to help our readers. Thanks for the idea. Colour trends go with seasons, but tend to keep to the same patterns around the world. In gardening the purples seem to be a …

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Volume Control – Retailers are using the power of sound as a subtle sales tool

I spotted this in this weeks Time Magazine. Julian Treasure isn’t happy with what he hears. Standing in a coffee bar in London’s Soho district, he’s forced to raise his voice to list the noises bouncing around the caf: the rumble of an espresso machine, the hum of a chiller cabinet, and the tinny tones …

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Playing the Dating Game

By John Stanley Winning awards as best retailer in your retail sector, best customer service in town or retailer of the year are great marketing opportunities. Awards can be used in internal and external store marketing campaigns and set you apart from the rest of the retailers in your catchment area. The strategy works for …

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